NRoute, a health and fitness supplement company, has announced the launch of Heartisafe which is designed to enhance cardiovascular health, Heartisafe is a potent proprietary blend of Fruitflow (a patented tomato extract) and Grape Seed Extract, the company said.
While conventional heart health advice often focuses on cholesterol and blood pressure, Heartisafe targets a critical but overlooked factor: blood flow.
The supplement harnesses natural bioactive compounds to smooth blood platelets and maintain healthy circulation, which is essential for a healthy heart, the company said.
Developed by Dr. Asim K. Duttaroy, an internationally recognized scientist holding several global patents in cardiovascular health, Fruitflow is the only natural antiplatelet with an EFSA (European Food Safety Authority) approved health claim, the company said.
It works by preventing platelet aggregation, while the added Grape Seed Extract strengthens blood vessel walls, it added
Nimish Thaker, CEO of NRoute said, “India has a very high heart disease burden risk given current lifestyles and comorbid conditions. While we have seen significant progress on the curative side, there is little available in terms of preventive daily heart support. HeartiSafe fills that gap.”
He added, “We often overlook the importance of blood flow, which can change hourly based on our lifestyle. Healthy blood flow requires clear vessels and smooth circulation to prevent dangerous clots. Including Heartisafe in your daily routine is a simple way to manage this.”
The product is available now on the official NRoute website and through select retail partners across India.
Each container includes 30 capsules and is priced at ₹800.
NRoute also plans to expand its portfolio soon with the launch of Veg Collagen and Veg Omega-3 supplements, it said.
Published – December 23, 2025 01:16 am IST
Source: https://www.thehindu.com/business/nroute-launches-heartisafe/article70427262.ece